Originally posted on Quartz:
In 2008, BuzzFeed had just five employees working in an office in New York City’s Chinatown district, and its website was attracting just 700,000 unique visitors a month. Now the company has more than 900 employees, over 200 million monthly visitors, and seems poised to become the first major media company of the digital era.
The story of how BuzzFeed got from there to here arguably begins with this pitch deck to investors in 2008. It resurfaced today via Martin Nisenholtz, a former New York Times executive. Asked for comment, BuzzFeed noted that the deck has circulated before. Here is the full presentation, with some of our commentary.
“It wasn’t easy raising money in the early days of BuzzFeed,” Peretti recalled in an interview last year. ‘It was always, ‘Is there any way you can do this without having any writers or content creators or journalists? Can you make this automatic?…
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